Ad Exchanges, Targeting & Optimization
“From Mad Men to X-Men”
Almost every slice of the advertising pie is undergoing major transformation. With new devices, channels, technologies, content, and formats, advertising has never been more complex. Ad exchanges, ad networks, optimizers, targeting platforms, new forms of data, and the explosion of online inventory have forced massive changes in the old ways of Madison Avenue. Today’s Don Draper needs to be part Wall Street trader, part technologist, and part media maven – the new X-Men. The stakes are high and new technologies are the “change agents”. The interest level in the landscape is taking off and has been a huge area for investment and M&A activity in 2010. We designed this Gridley Industry Overview to help you navigate this new landscape.
The thinking behind this report began in the spring/summer of 2009 when it seemed to be the favorite topic of lots of major media, advertising, and data companies. We did comprehensive research, meeting with or talking to most of the leading emerging companies in the sector before launching the initial version of this report in the fall of 2009. This report was the FIRST one written amongst the investment banking community and we believe served as a basis for future reports issued by others.
Table Of Contents
- Industry Introduction and Overview
- The Landscape of Players
- The Opportunities
- How Gridley Can Help