Experienced Industry Professionals Offer Keen Insights
Sharon Munger
Ms. Munger is the retired Chairman and CEO of The M/A/R/C Group. As a subsidiary of Omnicom, The M/A/R/C Group operates two businesses: Targetbase, a CRM and database marketing agency and M/A/R/C Research, a strategic marketing research firm.
Ms. Munger has played a prominent role in developing practices that have influenced the marketing services industry and has extensive experience in providing the full complement of marketing research and database services available through The M/A/R/C Group. She pioneered the company’s database marketing business in the early ’80′s after developing the service on behalf of a M/A/R/C client. Ms. Munger is also credited with steering the company into innovative business and service strategies by establishing a full line of integrated services that have expanded the company’s industry penetration and revenues.
She received a B.A. degree from Vanderbilt University and serves as a trustee on the Vanderbilt Board of Trust.