FOR IMMEDIATE RELEASE:
Gridley Advises GSI Commerce in Acquisition of M3 Mobile Marketing
Gridley Continues To See Significant Deal Opportunities in the Digital Market
NEW YORK (April 28, 2010) – Gridley & Company LLC (Gridley & Co.), a New York-based boutique investment bank that specializes in the Information Services industry, today announced that it has served as the exclusive financial advisor to GSI Commerce, Inc. (NASDAQ: GSIC) in its successful acquisition of M3 Mobile Marketing, a Philadelphia-based mobile marketing solutions company. As previously announced by the two companies, M3 Mobile Marketing will operate as a subsidiary of e-Dialog, a proven provider of advanced e-mail marketing services and solutions within GSI Commerce’s Marketing Services division.
The deal marks the fourth successful transaction Gridley has closed with GSI in the interactive marketing sector.
“Successful marketing services businesses are rightly pursing deals to enhance their capabilities across the growing array of new digital platforms to reach consumers beyond traditional channels,” said Linda Gridley, President and CEO, Gridley & Co. “By adding to its already robust and comprehensive suite of interactive offerings, GSI continues to build on its leadership position, and this latest transaction gives GSI and e-Dialog another stronghold in the fast growing mobile advertising space. We continue to believe that private digital companies are attractive candidates for a range of prospective buyers and as more marketers increase their spending in new media, this is an opportune time to evaluate potential prospects.”
Gridley & Co. has proprietary insights on the most interesting opportunities in online and digital marketing today, and regularly meets with senior leaders and investors in the industry to share perspectives and exchange ideas. For more information or to arrange a meeting with the Gridley team to discuss opportunities, please call Linda Gridley at 212-400-9710.
In September 2009, Gridley & Co. served as the exclusive financial advisor to GSI Commerce on its successful acquisition of certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency which specializes in search. In April 2009, the Company supported GSI in identifying and executing its purchase of Silverlign Group Inc., an award-winning interactive agency based in the San Francisco Bay Area. Gridley & Co. also served as GSI’s sole financial consultant on the successful $157 million acquisition of e-Dialog in January 2008.
Please click here to view the deal announcement.