Strategic Need for Digital Assets Will Continue to Drive Internet and Online Marketing Deals

NEW YORK (June 3, 2010) – Gridley & Company LLC (Gridley & Co.), a New York-based boutique investment bank that specializes in the Information Services industry, today announced that it has served as the exclusive financial advisor to GSI Commerce, Inc. (NASDAQ: GSIC) in its successful acquisition of FetchBack, a Tempe, Arizona-based provider of comprehensive retargeting solutions for more than 500 advertisers.

The deal marks the fifth successful transaction Gridley & Co. has closed with GSI Commerce in the interactive marketing sector.

“New technologies like retargeting are giving marketers advanced tools and resources to maximize their campaigns and improve online conversions,” said Linda Gridley, President and CEO, Gridley & Co. “As the online advertising environment continues its rapid evolution, GSI Commerce has become an important market leader through strong organic growth and selective strategic acquisitions. In addition, their core transactional capabilities are perfect for the changing dynamics in the advertising industry. In general, we see a significant up tick in M&A activity in online advertising as strategic acquirers look to build up their digital capabilities now that the advertising environment has improved.”

Gridley & Co. has proprietary insights on the most interesting opportunities in online and digital marketing today, and regularly meets with senior leaders and investors in the industry to share perspectives and exchange ideas. For more information or to arrange a meeting with the Gridley team to discuss opportunities, please call Linda Gridley at 212-400-9710 or Karen Smith at 212-400-9718.

In April 2010, Gridley & Co. served as the exclusive financial advisor to GSI Commerce on its successful acquisition of certain of the M3 Mobile Marketing, a mobile marketing solutions company. In September 2009, Gridley & Co. advised GSI Commerce on its successful acquisition of certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency which specializes in search. In April 2009, the Company supported GSI in identifying and executing its purchase of Silverlign Group Inc., an award-winning interactive agency based in the San Francisco Bay Area. Gridley & Co. also served as GSI’s sole financial consultant on the successful $157 million acquisition of e-Dialog in January 2008.