Gridley Continues to See Marketers’ Increasing Interest in Analytics to Satisfy Growing Need for Measurable Solutions & ROI

NEW YORK (December 9, 2009) – Gridley & Company LLC (Gridley & Co.), a New York based boutique investment bank that specializes in the Information Services industry, announced today that the firm served as the exclusive financial advisor to Communifx, a data analytics and database marketing firm that specializes in engagement marketing and optimization solutions, in its successful transaction with MDC Partners Inc., a progressive marketing and communications network.

As announced by the two companies, Communifx will become a part of MDC Partners Performance Marketing Service group, which aims to improve the addressability and measurability of marketing investments in the digital, social and multi-channel media.

“This deal is another strong example of ad agencies’ continued interest in analytics and database marketing as a high value-add service to offer to their clients,” commented Linda Gridley, President and CEO of Gridley & Co. “It’s becoming more and more essential in the advertising market to drive effectiveness in customer acquisition and retention, not only to identify the right audience but to also extend the lifetime value of a customer by offering a measurable return on marketing investments.”

Gridley & Company has proprietary insights on the most interesting opportunities in online and digital marketing today, and regularly meets with senior leaders and investors in the industry to share perspectives and exchange ideas. For more information or to arrange a meeting with the Gridley team to discuss areas of opportunities, please call Linda Gridley at 212-400-9710.

Please click here to view the deal announcement.