Catalina Marketing Sells Research Solutions Division to Schulman, Ronca, & Bucuvalas, Inc. (SRBI)

November 29, 2004 — ST. PETERSBURG, FL / PRNewswire-FirstCall via COMTEX. Catalina Marketing Corporation (NYSE: POS) today announced it has sold its Catalina Marketing Research Solutions division to Schulman, Ronca, & Bucuvalas, Inc. (SRBI). The specific terms of the agreement have not been disclosed. This sale concludes the series of four divestitures previously announced by the company.

“The conclusion of this business deal is in alignment with the long-term growth and profitability plan established for Catalina Marketing,” said Dick Buell, chief executive officer. “Going forward, the company will focus on its strategic assets, which include the combination of its network of manufacturer sponsors, its relationship with its retail partners and its proprietary solutions powered by the company’s intellectual property. Future business pursuits will leverage these key strengths.”

Based in St. Petersburg, FL, Catalina Marketing Corporation (http://www.catalinamarketing.com) was founded 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company’s targeted marketing programs, as well as its research programs, are never sold or given to any outside party without the express permission of the consumer.