NEW YORK (February 22, 2012) – Gridley & Company LLC (Gridley & Co.), a New York-based boutique investment bank that specializes in the Information Services industry, announced today that it has served as the exclusive financial advisor to aiMatch, a North Carolina-based ad server technology company, on its pending sale to SAS, a leader in business analytics and integrated marketing management solutions.

aiMatch was founded in March 2010 by a team of online advertising veterans with over 40 years of combined experience in the online advertising industry with companies such as Microsoft, aQuantive, Accipter, and Engage. The Company’s advanced publisher ad serving technology was re-imagined from the ground up to help publishers more effectively use their data to increase the value of their direct sold products. aiMatch’s advanced tools in areas such as visualization, forecasting, and cross channel management are transforming the way publishers create and manage return of investment.

“Due to an explosion of data the online advertising industry is in desperate need of better solutions to analyze and make use of all of the new information available to them,” said Jeff Wood, former CEO of aiMatch. “Publishers are actively seeking a technology partner that does not compete with them in the media space. Combining aiMatch’s intelligent decision and delivery engine with SAS’ analytics and optimization capabilities provides a highly desirable solution to both of these problems.”

“aiMatch is an innovative thought leader in online advertising. Through this transaction, Jeff and his team have gained access to the tremendously powerful SAS platform to accelerate the aiMatch vision,” said Linda Gridley, President and CEO, Gridley & Co. “The industry has long taken the view that adtech was a logical target for enterprise software companies. We applaud SAS in its strategic move into the ecosystem.”

Gridley & Co. has proprietary insights on the most interesting opportunities in digital marketing and regularly meets with senior leaders and investors to share perspectives and exchange ideas. In addition, Gridley & Co. is a well-known strategic thought leader. Gridley & Co. frequently presents at industry conferences, publishes strategic industry overviews, and writes a highly-respected quarterly newsletter. For more information or to arrange a meeting with the Gridley team to discuss opportunities, please contact Linda Gridley at linda.gridley@gridleyco.com / 212-400-9710 or Pratik Patel at pratik.patel@gridleyco.com / 212-400-9712.

To view the deal announcement issued by SAS, please visit: http://www.sas.com/news/preleases/advertising.html