Gridley & Company LLC is pleased to publish this comprehensive industry overview, “State of the Online Advertising Industry.” We put together this analysis because we believe this is a great time to invest in the online advertising sector despite the slowdown in the advertising industry overall. The advertising industry is going through a major revolution toward ROI-driven, performance-based solutions. Many of the traditional models that have “broken down” will stay that way and will likely never return to their past higher levels.

At the same time, new leaders and methods will emerge, with digital marketing and data-driven solutions leading the way. We are clearly seeing signs of these trends today and will see more of them as the economy recovers. With valuations down, many buyers sitting on the sidelines, and long-term trends significantly favoring online channels, we believe it's a great time to consider investing in the online advertising industry.

To receive a PDF copy of the full report, please submit your information below. Once you've had a chance to review it, we welcome you to call Linda Gridley (212.400.9710) or Stan Sandberg (212.400.9709) to discuss any of the content or companies or to provide us with feedback. The full report includes a complete analysis of the digital marketing landscape by sector including our investment thesis, identification of relevant companies, and an overview of recent M&A transactions.